A big part of my job as a Business Support Adviser is listening: I listen to what people’s business challenges are and then I signpost them to schemes and programmes that can help.
So, for example, I might signpost someone to a leadership development programme with one of our regional business support partners. This kind of support can be much more valuable in the long term than a one-off grant or piece of funding; it can help you be a better leader, help you develop your team, and help your business grow and be resilient.
I talk to a lot of founders who need someone to act as a sounding board and help them build their own confidence and skills. In that case, I would refer them to a range of mentoring programmes that can match them with a really experienced mentor who’s been through the process of growing a business themselves.
I’ve worked in the North East for over 30 years in roles spanning marketing, business development, and leadership development. I have a particular interest in helping female founders and business leaders but, ultimately, I’m happy to talk to people working in any sector who want to grow their business and need some support to achieve this.