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Paul Hughes

Based in North Tyneside, Paul has more than 25 years’ experience in hospitality, retail, and customer service - as well as a decade in beverage manufacturing. Holding a Masters and Undergraduate degree in Entrepreneurship - both from Northumbria University – Paul joined the North East Growth Hub team in 2025 as one of our Business Support Advisers. In his spare time, Paul supports his local community as a member of the Round Table Charity.

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Introductions

Part of my role is about asking businesses those big and challenging questions that help them understand what support they need. And it isn’t as scary as it sounds, because it’s normally over a cuppa! But by really delving into the areas where businesses need help and support, I’m able to find the solutions that work for them – ones that match with their goals, visions, and values.

As well as being a Business Support Adviser, I’m also part of the North East Growth Hub’s Made Smarter programme; helping manufacturers increase profits and grow by investing in digital technology. So I’m well placed to advise people - whatever sector they’re in - on digitisation: from large-scale equipment through to software and CRM systems.
 

What makes the Business Support Adviser service so useful for North East businesses?

We offer one point of contact for businesses, and an impartial signposting service to nearly 200 different business support and finance and funding schemes across the North East. A lot of entrepreneurs and businesses owners don’t have the time to explore what support fits their individual needs, but we can do that for them – freeing them up to work on and in their business. 

We’re also part of Government’s national network of Growth Hubs, which means we’re able to signpost SMEs to services available nationally that they may not be aware of. 

What are your top tips for anyone running a small business in the North East?

Time and health are a business owners two most precious resources, so make sure you are maximising both. By working with one of the North East Growth Hub’s Business Support Advisors, you can use your time wisely and avoid spending hours scrolling for support. Check in with us regularly to see what’s new in the world of business support, or if you are embarking on a new project or priority within your business, let us see if there is support available to help you on your way.

Secondly, we live in one of the most beautiful parts of the UK, so spend some time enjoying the coastline, the quayside, or the rolling hills of the countryside. Taking time out from your business allows you to clear your mind, which can work wonders for your energy levels and mental health. In the long run, that can only benefit your business.