Course aim 
A one-day practical workshop that empowers you to integrate AI tools like Chat-GPT, Midjourney, and more into your content creation, enabling you to produce high-quality material that ethically meets your business objectives. 

Who should attend? 
This workshop is ideal for anyone new to using AI in content creation, as well as those with some basic experience or awareness who want to expand their knowledge, understanding, and confidence. 

What to expect 

• A safe space to discuss your approach to AI while learning from the trainer and others 
• Practical examples from a range of industries 
• Live demonstrations 
• How AI tools could be applied specifically to your business 
• An overview of the ethical and legislative considerations that apply to the use of AI in content creation 
• AI ‘toolkit’ containing details of the best apps and software to help across a range of content creation applications
   

Course objectives 

• Participation in the course will provide you with the knowledge to: 
• Understand best practice through case studies and examples 
• The use of tools such as chatGPT, Midjourney, AI Writing Assistant, Jasper, Photoshop Generative Fill and D-ID as part of your content creation activities 
• Evaluate what makes a suitable, helpful, ethical and compliant generative AI tool so that you?can make safe and informed choices 
• Upskill others so that AI driven content creation can be utilised throughout your team 
• Use AI to create automated, synthetic content with little or no human involvement 
• Use AI to assist in creating your own content (as a first draft, storyboarding, feedback or improvement assistant)
• Recognise the strengths and weaknesses of AI content creation tools, what there their limitations and the dangers and risks of using them