Join this Digital Edge series, in this session we will be exploring how to build a successful digital marketing strategy when selling globally.

What you’ll learn

• The marketing methods to prioritise when budgets are limited
• Uncovering international demand and gaining actionable inspiration for campaigns
• Sources of data and insight to build a confident digital marketing strategy globally

Description

You'll learn the core digital marketing methodologies to cost-effectively increase, tap into and capitalise on international demand. With a key focus on cost-effective methods that bring interested customers closer rather than ‘pushing’ advertisements to irrelevant audiences, this session will have insights for B2C and B2B brands of all sizes.

Speakers

Martin Calvert

Marketing Director, ICS-digital

Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.

Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.