Discover the power of Brand Archetypes. Uncover your business's identity, boost marketing strategies, and forge stronger customer connection.

Join Layers Studio in their workshop to gain insight in why and how to Brand Foundations and Exploring Archetypes are instrumental in building a strong brand for your business. The topic will cover areas in brand such as:

• Foundations & Brand Positioning Statements
• Archetypes and leveraging them for your Brand
• Persona Development, Storytelling and Emotional Connection.
• Naming and Tone of Voice
• A quick look at identities (the flag bearer of a brand)

Leveraging Brand Archetypes for Your Business

At the heart of every successful brand lies a core archetype—a universal, instinctive pattern that shapes its identity and customer relations.

This workshop will delve into how identifying and aligning with the right archetype can lay a strong foundation for brand of your business, guiding its growth, marketing strategies, and customer engagement.

Whether you're just starting out or looking to refresh your brand, knowing your archetype can be the key to unlocking a deeper connection with your audience and setting your business apart in a crowded market.

Join to explore how this powerful concept can inform your brand strategy, enhance storytelling, and foster a stronger emotional bond with your customers.

Who should attend:

• People who are on the earlier stages on business development; or
• People who are developing new business ideas and stream for existing business, where the customer is different from the main business.

About the speaker:

Layers Studio's Founder, Managing Director and Designer, James Hanson. With over 15 years in the industry, his passion for innovation and problem-solving always shines through, "I believe that anyone can be good at something with practice, but to be great at it, you have to love what you do!"