Calling all Gateshead SMEs!

You wait all year for Christmas and then it’s over before it’s begun – but what about the New Year?

Join Business & IP Centre Newcastle at Blaydon Library on Wednesday 15 November from 10.00am and find out how you can transform your sales in the coming year by using the latest consumer insights and buyer behaviour to respond to an ever-changing marketplace.

And find out more about the Citylife Business Support Programme, where eligible businesses based in Gateshead can access up to 12 hours of fully funded support provided by one of BIPC North East's Experts in Residence launching at this event.

For local businesses operating in the retail sector, the festive season is fast approaching – but with Christmas soon over, now’s the time to start planning for the year ahead.

Join the session at Blaydon Library and put the sparkle into 2024’s sales using the power of market research.

At the event, attendees will:

• Discover hot gifting trends and consumer buying behaviours for 2024 utilising Mintel.

• Tap into need-to-know advice on preparing for the coming business year from BIPC North East’s Retail Expert Karen Williamson. Using her extensive experience in the retail world, Karen will demonstrate how local retailers can plan, prepare, and execute peak sale periods with precision.

• Local businesses will learn about the free & accessible business information resources at their disposal such as BIPC North East's Experts in Residence network, access free market research and business information resources within BIPC Blaydon.

About Citylife Business Support Grant

Local Gateshead retailers will also be able to find out more about the newly launched Citylife Business Support Programme. Launching at this event, Citylife Business Support Grant is a brand new, fully funded offer for Gateshead based businesses. Citylife Business Support Grant provides local businesses the opportunity to work in depth on their business with Experts in Residence from BIPC North East, helping to overcome barriers to growth, reach new markets and customers, and develop new ways of selling your products and services. The session is an ideal opportunity for Gateshead businesses to come along and find out more about the programme and how to access it.

As always, a delicious brunch will be provided.

This event is funded by Gateshead Council and the UK Shared Prosperity Fund.