Join UK Export Academy for week two of their free business growth challenge programme to grow your business overseas. This session will guide you through building an international marketing strategy and developing your ideal overseas customer base.

What you’ll learn

• how to build a global marketing strategy
• understanding your customer base
• top tips for communicating with an international audience

About the challenge

Hosted by business growth transformation and training organisation Growth Ignition, the challenge is made up of five sessions that take you through the life-cycle of planning for, and executing on, a successful growth strategy. We start with strategy development, working through how to conduct market research, writing your business plan and in week two – developing your marketing strategy. We then move in the following weeks into execution of the strategy through tactics in developing value propositions for clients, pitching and presenting and finally best practices in bidding and negotiating deals.

Each week attendees will be issued with templates and tools to complete as well as access to recordings of the sessions.

Week 2

Marketing 101 for non-marketeers

Jules will guide you through building an international marketing strategy and developing a better understanding of your ideal overseas customer base. Jules will demonstrate how to entice an international audience with some useful hints and tips, plus some content ideas to get those creative juices flowing. In this session you will also get a free marketing plan template to help you form your ideas.

Speakers

Jules Brim, ACIM

Marketing and communications professional and Founder, Marketing Mixology

Jules is a versatile marketing and communications consultant with over a decade's experience of helping businesses with steady and sustainable growth.

She provides practical and affordable marketing advice and solutions for SME and small businesses. Jules is proficient across the full marketing mix with a track record of delivering impactful and revenue generating multi-channel campaigns.