Not understanding cultural differences can have many negative consequences when doing business overseas. Learn the importance of cultural awareness when dealing with international clients and top tips on how to ensure your message is heard loud and clear.

What you’ll learn

• learn about the importance of cultural awareness when dealing with international clients
• hear practical tips on market localisation and branding
• how to address cultural sensitivities in new markets and develop an intercultural strategy for your business

Description

You lost me at ‘hello’.....

Cultural awareness is increasingly being viewed as a critical skill in achieving success in international markets. There are many examples of where businesses have lost opportunities and failed to close important business deals, as a result of not being aware of local cultures, traditions or preferred communication styles - don't let that be you!

This webinar will focus on what you need to consider in order to succeed in new markets and how you can reap the benefits of cultural training. We will explore the power of learning language basics in your communication with overseas customers and partners without putting in much time or effort.

You will also learn tips on how to ensure your target market localisation is having the intended impact and how to appropriately brand your promotional assets, including marketing materials. We will also discuss the importance of having a clear intercultural strategy which will enable you to win new contracts in target markets, improve your credibility with clients, enhance relationships and boost the productivity of your business.

Speakers

Rob Shimwell

Director of Training and Founder, Dialogue Language Services International Limited

Rob is a fully qualified trainer with over 30 years' professional experience. Rob is an enthusiastic trainer, he delivers bespoke cultural programmes which help companies implement intercultural strategies and relocate staff.