Keeping up with the latest digital marketing developments and trends can be overwhelming for businesses. This masterclass has been created to help you to develop and implement effective digital marketing activity.

To deliver effective digital marketing activity, it’s essential to understand your objective and to remain focused on a plan. Therefore, the masterclass will cover digital marketing strategies including the Digital Marketing Funnel, the Inbound Marketing Wheel and content marketing strategy. It will also cover website best practices, Search Engine Optimisation (SEO), email marketing and social media strategy.

Are you trying to get social media working for your business, but don’t know where to start? Have you been asked to run social media channels at work but worry you are not doing it right? This course is designed to help answer all those initial questions, including which are the best channels to use, what content you should be sharing, how often you should post, what results you can expect from social media, and how to know if it’s working.

By the end of this course, you’ll have a sound, introductory platform from which to embark on marketing a small business through social media. You will be able to develop a simple and realistic social media plan for running your channels, that takes into account the reality of having limited time and resources.

If you want to harness the enormous potential of social media marketing for your small business, or within your workplace, but you are struggling to get started or to dedicate time, then this course is for you.