Discover, identify and connect with the longevity market through three pivotal themes essential for the success of your business.

Join the IoCT™ Discovery Workshop: Your pathway to the Longevity Market!

The National Innovation Centre for Ageing (NICA) and the Internet of Caring Things® programme presents a fantastic opportunity for entrepreneurs who are eager to tap into the burgeoning Longevity market. This interactive workshop is designed for early-stage entrepreneurs, guiding you through three pivotal themes essential for the success of your business:

Understanding Your Audience

Uncover how to identify and connect with your target market. Hear from members of Voice® and gain insights from Catherine Butcher, the IoCT™ Community Manager, who will share the benefits of co-design and actively listening to your users. Participate in interactive sessions that will empower you to understand your potential users’ needs and behaviours, ensuring your product or service resonates deeply with them.

Value Proposition

What sets your venture apart? Andrea Kelly, Business Development Manager at Centre for Process Innovation (CPI), discusses the process of defining and articulating your unique value proposition. Engage in hands-on activities that will help you communicate your offering’s distinct benefits, creating a compelling narrative that captures the purpose of your business’ existence.

Navigating Your Market

The Longevity market is ripe with opportunity but also competitive and complex. CPIs Head of Market Strategy, Alex Cole, will provide expert guidance on market entry strategies, competitive analysis, and identifying growth opportunities. Through collaborative design innovation exercises, you'll learn to navigate frictions in your market and identify opportunities for your business.

Why Attend?

Expert Insights: Learn from leading experts in the Longevity Market and work collaboratively on the development of your business with consultants at NICA.

Interactive Design Innovation: Engage in practical activities that will refine your entrepreneurial approach.

Take-home Resources: Receive a comprehensive workbook to continue your development post-workshop.

Networking: Connect with like-minded entrepreneurs, expanding your network and building valuable relationships that can support your business growth.

Certification: Earn a certificate of completion, recognising your participation in the IoCT™ Discovery Workshop Cohort.

Register your interest now to position your business for success in the Longevity market.

Please note: This event has been part funded by the North East Combined Authority as part of the eligibility criteria attendees must be a registered business in the North East Combined Authority Region and not have received IoCT™ support previously. The IoCT™ team will contact you to confirm your seat.

Due to high demand and our commitment to offering the best quality services and outcomes for businesses, any qualifying businesses that do not receive a space will be placed on a waiting list.