Course aim
This workshop offers an in-depth understanding of employee engagement, its values and benefits. Drawing both on theoretical models and on real-world examples, it helps you think more strategically about employee engagement and offers a range of ideas to engage your employees in an effective, authentic and meaningful way.

Who should attend?
Mid-career internal communication professionals and those with responsibility for employee engagement in their organisations.

What to expect

• Evaluation of theoretical models and concepts
• Real world case study analysis
• Personal reflection
• Group discussion
• Practical exercises

Course objective
Participation in the course will provide you with the knowledge to:

• Define employee engagement
• Establish the link between employee engagement and organisational success
• Discuss the different elements that lead to a more engaged workforce, with a specific focus on experience and communication
• Understand different communication tools and techniques for engaging with employees
• Understand how to measure and evaluate your success