Search engines have long been the go-to place when consumers are looking for product inspiration and to buy. This session is designed to show businesses how to make the most of the opportunities the search engines provide. It will cover all aspects of SEO that are essential for businesses to improve their online visibility and drive more traffic to their website.

This session will help you to understand how search engines work, what they deem to be high-quality content, and how to improve the overall visibility of your website.

Learning Objectives

The following topics will be covered:

1. Understanding SEO basics: An overview of SEO, what it is, and how it works. The session will cover the importance of keywords, on-page optimisation, and link building.

2. Conducting keyword research: The importance of keyword research and how to conduct it. How to identify the right keywords for your business, how to analyse keyword competition, and how to prioritise your keyword strategy.

3. On-page optimisation: On-page optimisation techniques such as optimising page titles, meta descriptions, headings, and content. The importance of internal linking and how to optimise images for SEO.

4. Technical SEO: Technical SEO and how it impacts e-commerce websites sites. Topics such as website speed, mobile optimisation, website structure, and crawlability will be covered.

5. Link building: The importance of link building and how to create a link-building strategy. The session will look at different types of links, how to build high-quality backlinks, and how to avoid black hat SEO practices.

Learning Outcome

Overall, this SEO training session will provide small business owners with a comprehensive understanding of SEO and how to implement effective SEO strategies to improve their online presence and drive more traffic to their website.

PLEASE NOTE: businesses need to be registered with the Durham Growth Programme prior to attending. A link is below for registration, therefore ONLY businesses based in County Durham are able to attend this fully funded workshop.

Durham Business Growth and Productivity Programme is a comprehensive initiative designed to elevate productivity and foster growth within businesses located in County Durham. Being part of the programme allows you access to workshops, 1-1 advisor support and grant funding to support revenue and capital investment in your business.

For businesses in County Durham, the benefits of engaging with the Durham Business Growth programme are manifold. Through its dedicated initiatives, the fund offers access to financial resources, expert guidance, and networking opportunities that can fuel growth and expansion. Whether you're a budding entrepreneur or an established company, this UK SPF programme equips you with the tools necessary to succeed in an ever-evolving market.

If you have not already registered for the programme, please use the link below.

https://www.durhambusinessgrowth.co.uk/register