How to convince customers to choose YOU

Why you? Why should customers choose you over your competition? Do you even know what makes you special? And how do you really own your differences once you’ve identified them? Let’s find out together from those who’ve got this nailed.

Create a lasting impression so when they need you, they know you

Join this panel of successful businesses who’ve found ways to stand out in a crowded market and attract their ideal customers. Hear how they’ve made differentiation marketing the cornerstone of their growth and learn how you can employ the same powerful tactics to benefit your own business.

This interactive session brings the panel and audience together in a lively conversation to learn from each other. Expect refreshingly honest opinions and wide-ranging perspectives from businesses, consultants and investors about what is working for their businesses right now, all delivered in a #GrowthLab style.

And with plenty of chances to ask questions and contribute your own experiences, it’s a value-packed morning of collaboration and fresh ideas you can put to use straightaway.

Speakers

Michele Gettins, CMO, iamproperty

As one of the region’s fastest-growing tech businesses, iamproperty provides innovative solutions that free estate agents up to do what they do best and accelerate their success. Michele is responsible for overseeing all aspects of the marketing mix including brand, insight, communications, product marketing and management and customer success.

Dave Martin, Senior VP, British Esports

Dave is a seasoned leader with a background spanning esports, fintech, education and investment. Whilst volunteering at British Esports, Dave is the CEO at Esports Global, an investment firm specialising in esports. He also serves as an adviser to Resolve Esports and was formerly co-founder of the London Royal Ravens Call of Duty franchise.

Jessica Williams, Founder and MD, Just Williams Sales Academy

Jessica has over 20 years’ experience in delivering training and mentoring in the fields of sales and customer service. Her specialist subjects include creating sales, service and success, finding your market and generating leads, referrals, recommendations and networks, and being personably professional.

Jamie Ahmed, Director Black Tip Social

Jamie helps businesses grow, scale and thrive using social media advertising. He’s managed over £1million in Facebook Ad spend, while getting mouth-watering, money-making, scalable results for his clients.  

Louise Stephenson, MD, Where the Trade Buys

Where The Trade Buys (WTTB) is part of one of the UK’s leading online printing providers. Louise leads the business with over 20 years of experience in print management and customer service and a passion for exceeding expectations. She also oversees Found, a company that transforms social media creators’ content into beautifully printed books. Both businesses are proudly driven from their Sunderland home.

Hosts

John Forth and Debbie Simpson, Business Advisers, North East BIC

Having run their own successful businesses, Debbie and John are now passionate about sharing their experiences to help others reach their goals. In their roles as event hosts, they create a fun and collaborative environment that gets to the heart of the issues you really want to know about. They’ll help you connect to people you want to meet and introduce you to others you didn’t even realise you needed!

Eligibility

Growth Lab events are fully funded by the BIC’s Enterprising Sunderland programme so priority is given to businesses in the Sunderland City Council area.