Learn how to structure your international market research to boost sales. This session will highlight the importance of market research and how you can use it as a strategic tool to plan your entry into global markets.

What you’ll learn

• how to outline your key areas of market research
• understand the different ways to conduct international market research
• understand how to select the best market opportunities

Description

Effective market research helps exporters prioritise countries, target market segments, and approach suitable customers. We’ll cover what to research for international success, how to find critical information, and key models for market selection and risk management. We will also explore how you can structure your international market research to achieve more sales.

Key topics include setting clear objectives, leveraging resources, collaborating with trade bodies, and using primary and secondary research methods.

We’ll also discuss PESTEC analysis, cultural sensitivity, legal compliance, and continuous learning to ensure successful market entry and growth.

Speakers

Irina Shmakova

UK Export Academy Adviser, Department for Business and Trade

Irina has worked in the private and public sectors, both in the UK and overseas. She has helped businesses of all sizes to develop their sales overseas, working across multiple sectors and markets. 

With a particular interest in international market research, international communications and cultural awareness, Irina has led delegations of UK businesses on market visits and trade missions organised by Chambers of Commerce and DBT.