Delivered by Yulia from Service Design North, join The Business Factory to find out how AI can make your marketing easier and more effective.

Get ready to explore how AI can make your marketing easier and more effective! This hands-on workshop introduces you to the basics of Generative AI, from ethical use to real-world applications that help you create better content, faster. Through simple exercises and live demonstrations, you’ll learn how AI can support your social media and marketing efforts.

No need to be a tech expert – we’ll guide you through each step as we experiment with popular AI tools together. Bring your laptop to follow along as we dive into these tools in real-time. By the end, you’ll walk away with practical skills and a clear understanding of how to integrate AI into your strategy to save time and boost engagement. Join us to see what AI can do for you!

Learning outcomes:

1. Understand how to employ AI for audience segmentation and content creation

2. Learn to evaluate and select appropriate AI tools for various marketing objectives

3. Develop a plan for integrating AI technologies into a comprehensive marketing strategy