This free workshop will help you develop an understanding of how to secure your first customers.

Often seen as the most daunting prospect when starting out, this workshop will provide an overview of the basics of market research and how to get to know your customers.

Understanding who they are, where they are and how best to reach them is key to any successful business, and we’ll help you overcome each of those barriers.

The session will also help you look at who and where your competitors are and research the market you will be competing in!

What you’ll learn…

• Profiling your target customer groups
• How to develop your marketing strategy, branding & brand values
• Using marketing tools effectively and marketing on a low budget

Eligibility

This workshop is for anyone with the gem of a business idea or those who have begun researching their idea without taking any further steps to making it a reality.

The workshop is for those living in Sunderland Local Authority Area and haven’t yet registered as self-employed with HMRC.