Investing in a pop-up shop or stall at an event is a big investment of time, energy and money. However, it can be a powerful way to boost your brand awareness and increase sales.

Delivered by Business & IP Centre North East's Sales Expert, Moira Barnes and Visual Marketing Expert, Ann English, this informative session is designed to help small businesses and market traders how to:

• Prepare for your pop-up shop or market with confidence: Moira will share her top tips on how to overcome your nerves and feel confident and prepared on the day.
• Use language to move conversations along to a positive sales outcome: Moira will teach you how to use persuasive language and sales techniques to build rapport with potential customers and close more sales.

Visual Marketing strategies to make your pop-up shop a standout success:

Ann will also share her secret visual marketing strategies to help make your pop-up shop a standout success. You'll learn how to:

• Create intriguing displays to attract attention
• Provide a memorable shopping experience
• Maximise the impact beyond just sales to grow your business

Whether you're a seasoned pop-up shop veteran or just starting out, this workshop is packed with valuable insights and tips to help you make the most of your investment.

This event is funded by North of Tyne Combined Authority through the UK Shared Prosperity Fund.