Wondering how you can make the most of LinkedIn to find new customers around the world? We'll be providing help, advice, and strategies for effective lead generation in international markets.

What you’ll learn

• understand the scope of LinkedIn for international audiences
• demystify the way in which the LinkedIn algorithm works
• a step-by-step guide to finding new people to connect with in the right industry to expand the reach of your business

Description

Did you know that LinkedIn has over 900 million members in more than 200 countries and territories, making it one of the largest professional networks globally? Join us in this session to deconstruct and learn one of the most powerful social media sites in the business world.

Whether you are running business to business (B2B) or Direct to Consumer (D2C) business, LinkedIn holds a world of opportunities and most businesses in the UK don’t look outside their local area on the platform. However, it's easier than you think to find distributors, partners and buyers for your products overseas by using the platform both as a market research tool and a connection tool.

In this session you'll learn how to create platform-specific content, how to connect with the right crowd, and how to engage your way to success on LinkedIn.

Speakers

Charlie Garnham

Digital Trade Adviser, Department for Business and Trade

Charlie loves talking about website UX, international SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling direct to consumers or trading with distributors, agents or partners overseas. From handbags to security gates, biogas converters to recruitment services, Charlie supports all types of businesses with their export journey. In her spare time, she enjoys long walks in her local area and enjoying good food in the South West.