Write a business plan, secure funding and grow your customer base using top quality and free to access market research

Market research - or data about customers’ needs and preferences, and how this influences your industry - is essential to all aspects of successful business development. Unfortunately, gathering and accessing this research can be difficult and expensive.

Luckily, the BIPC offers local businesses the opportunity to access market research data for free using a variety of industry-leading databases at The Word, including Mintel, IBISWorld, GRANTFinder, and Cobra.

What will be covered?

In this event, you will learn how to utilise market research to help plan or elevate your business. Suitable for established businesses, and those in the early planning stages.

• Expert talks will demystify market research. In this practical session with Market Research Expert, Vicki Shouksmith you'll learn how market research is gathered, what it means, and how it can help your business.
• Learn about the free databases you can use in your local libraries. BIPC enterprise officers will demonstrate some of the free databases on offer to you.
• Learn how to access 12 free hours of expert assistance via CityLife. This funding could help with a specific business project.
• Sign up for market research sessions, so you can get the data you need! These can be either online or in-person, at your convenience.

This event is funded by North of The Tyne Combined Authority through the UK Shared Prosperity Fund.