Social media marketing is the process of creating content (words, images, videos, audio) for social media platforms to help promote your products and/or services, build community with your target audience and drive traffic to your business.

In this online workshop, you will learn how to find and build your audience of potential customers/clients using Facebook and Instagram.

What you’ll learn…

• How to create a social media strategy for your business
• What type of content you should share to raise awareness and keep people engaged
• How to post with purpose to generate interest and sales
• The best times to share content on Social Media Platforms
• How to manage your profiles, schedule posts and create adverts

Eligibility

This workshop is for anyone with the gem of a business idea or those who have begun researching their idea without taking any further steps to making it a reality.

The workshop is for those living in Sunderland Local Authority Area and haven’t yet registered as self-employed with HMRC.