Course aim

This course will show you how to effectively integrate social media, digital, and AI technologies into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social and AI across the organisation, and define metrics for your social media, digital, and AI-driven activities.

Who should attend? 

Suitable for delegates that are already running social media activity on behalf of clients or organisations, but that want to understand how social media and AI can be integrated into the wider communications and marketing mix. 

What to expect 

• More social media and AI-powered solutions for PR professionals  
• Group discussions and case studies on AI-enhanced social media strategies 
• Insight from a trainer who specialises in online AI applications, and analytics.  

Course objectives  

• Participation in the course will provide you with knowledge of: 
• Best practice planning, management, and evaluation techniques, including AI-driven approaches what other organisations are doing at the cutting edge of social media and AI management  
• How to create the optimal mix of social media platforms and AI tools how to use innovative techniques such as AI-powered sentiment analysis to drive social media activity  
• How to integrate social media and AI activity into overall communications and digital marketing programmes robust social media measurement and evaluation techniques, leveraging AI for data analysis.