This session will explore how to create content that will resonate with a global audience.

What you’ll learn

• Uses of content for international marketing – and half-measures to avoid
• Strategies to scale up multilingual content cost-effectively
• How content can be optimised and prioritised to drive search engine rankings and bring customers closer to buying or enquiring

Description

In this session, Martin will discuss practical and scalable content methodologies that can help brands of all sizes attract relevant international traffic, build trust amongst global customers and facilitate export sales.

Speakers

Martin Calvert

Marketing Director, ICS-digital

Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.

Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.