If you think IP is dull and best left to lawyers - think again! Inventive, imaginative ways of spinning and evolving what you already own (or could own) can drive wide-ranging growth potential in ways you might have only dreamed about. With her fast-paced whizz around IP followed by a range of easy-to-use tools, inventive owner of Lola Media, Erica Wolfe-Murray, will give you a vibrant tour of the art of the possible.