An opportunity to focus on issues affecting the export of services.

What you’ll learn

• communication challenges and opportunities in the sale of services
• how to adapt your services for international delivery
• the different routes to market for services companies

Description

Exporting services raises some different issues to exporting goods, which will be explored in the second section of this two-part webinar series.

The session will build on the practical considerations outlined in the first section by outlining more strategic considerations for services companies. It'll discuss the ways in which cultural differences can impact a services market, and how to rethink your delivery to suit local requirements.

The session will also outline communication imperatives, such as how to make your service real for customers and how to build lasting, effective relationships. Finally, It'll touch on some of the routes to market available to services companies, such as franchising or working with local delivery partners.

Speakers

Robin Hill

UK Export Academy Adviser, Department for Business and Trade

Robin is a versatile professional with experience spanning various business sectors, including blue-chip companies and dynamic startups. His journey includes roles at Burton Group, General Electric, and BUPA. Notably, he has ventured into entrepreneurship, establishing startups in Broking and the wholesale Wine Trade. His diverse background reflects a blend of corporate expertise and entrepreneurial spirit.