Need to write a business plan? Secure funding? Grow your customer base?

Market research - or data about customers’ needs and preferences, and how this influences your industry - is essential to all aspects of successful business development. Unfortunately, gathering and accessing this research can be difficult and expensive.

Luckily, BIPC North East offers local businesses the opportunity to access market research data for free using a variety of industry-leading databases, including Mintel, IBISWorld, GrantFinder, Local Data Company, and Cobra.

What will be covered?

In this event, you will learn how to utilise market research to help plan or elevate your business. Suitable for established businesses, and those in the early planning stages.

• Expert talks will demystify market research. In this practical session, we've teamed up with Market Research Expert, Natasha McDonough. Learn how market research is gathered, what it means, and how it can help your business
• Learn about the free databases you can use in your local libraries. The BIPC team wil be on hand to demonstrate some of the free databases on offer to you.
• Sign up for market research sessions, so you can get the data you need! These can be either online or in-person, at your convenience.

This event is funded by North East Combined Authority through the UK Shared Prosperity Fund.