Exploring why many organisations are seeing drops in website traffic despite strong SEO and content strategies in AI.
These days, AI powered search tools and assistants are increasingly sitting between people and the information they're searching for. As a result, small businesses and charities are facing a growing challenge known as 'disintermediation'. This process is when expert knowledge and services from organisations is cut out of the information exchange between users and search results. It is changing how people seek advice, discover services and decide who to trust.
In this three hour workshop, we're exploring what disinterdemediation means in practice and why many organisations are seeing drops in website traffic despite strong SEO and content strategies. This is not a failure of your work but a shift in the digital ecosystemm where AI systems, platforms and multiple algorithms now shape what is seen, summerised and overlooked.