Join the North East Combined Authority for the launch event of the year, our mayor-backed employer accreditation scheme, free for all employers in the North East.

SHINE – the region’s new employer accreditation scheme that’s free for all businesses.

Backed by North East Mayor Kim McGuinness, SHINE sets a bold new standard for employment in the region – helping employers of all sizes create more fulfilling, fair and sustainable workplaces. Whether you're a small team or a major organisation, SHINE is here to help you grow with purpose.

Why you can’t miss this event:

• Hear from Mayor Kim McGuinness on her vision for a stronger economy powered by great employers and quality jobs
• Start your SHINE journey and receive access to free resources, support and recognition
• Feel the energy with a headline keynote from Dr Mark Deeks, with a PhD in Heavy Metal, Mark is a keynote speaker who uses music to boost mental health and reduce stress. He’s known for his TEDx and BBC Children in need appearances. His sessions often include live piano and spark inspiration and bold thinking for business leaders
• Connect with other forward-thinking employers and decision-makers shaping the future of work in the North East

Whether you're already leading the way or just starting your journey, SHINE is your opportunity to stand out – and stand for something bigger.

The future of good work in the North East starts here. Be part of it.

The SHINE launch — is running alongside the two-day Business Unite conference. View the full Business Unite programme and book your tickets here: Business Unite 2025 | Two-Day Event in South Shields

Unable to attend? We're bringing SHINE to you this summer as part of our SHINE Roadshows. Click here to register your interest and receive details of the events closer to the time.